A well-crafted native advertising campaign will be more cost-efficient than most traditional paid advertising campaigns.

On average, you might want to set the following CPCs for a typical native advertising campaign:

• 0.50 – 0.90€ for desktop
• 0.30 – 0.70€ for mobile iOS
• 0.20 – 0.60€ for Android

These native advertising CPC benchmarks will help you if you want to start with broad campaigns. We recommend that you adjust your bids later based on your campaign performance data. If you want to go with retargeting or target very limited audiences, you’ll also need to set higher bids.