Tapjoy is a software that helps businesses and advertisers to connect with their audience in popular games and apps. The platform comes with an in-app advertisement, that allows advertisers to engage with the users who are converting. It enables them to measure behaviors such as ad engagement, in-app purchases, or video completion features to ensure that their ads are providing growth to the business.

The platform helps advertisers to get access to the highest quality mobile audiences all over the world. Moreover, it helps businesses to only pay for those users who hit ads and engage with them, which saves them overhead prices.