The popularity of native advertising is growing, and for good reason. A successful native advertising campaign can be extremely beneficial to companies and marketers who want to reach more people, increase engagements, or drive conversions. To illustrate the major benefits of native advertising, let’s look at the statistics:

• Consumers look at native ads 53% more frequently than typical display ads, meaning that native advertising is an effective method to build brand awareness.
• Native ads cause an 18% higher lift in purchase intent. So, if you want to run a native advertising campaign to attract leads, this is the right sign for you to start.
• 70% of consumers say that they prefer to learn about new products or services from content rather than traditional ads. Thus, native advertising is an extremely effective way to increase interest in your company and build brand credibility.