There’s no one-size-fits-all method that works equally well for all the campaigns. But before you find your own best practices, these tips should help you build a strong basis:

• Engaging ads are good, but relevant landing pages are just as important. How often did you click on the promising title to see the content that had nothing to do with your expectations? We know you didn’t count. Try not to become one of these advertisers that mislead (and annoy) their audience.
• Promote useful content to encourage people to take action. Do you want your campaign clickers to fill out the form? Show them the value first.
• Monitor your results and check out which publishers deliver the best and the worst performance. Are there any websites that bring you lots of clicks and hardly ever result in conversions? Stop wasting your budget and exclude this website.
• Don’t jump to conclusions. What if your first campaigns fail? Use the data and experience to improve your performance in the future. Native advertising takes months and years to master. If you don’t have enough time to follow the trial and error method, check out our Native Starter package. With Joinative, you’ll learn how to launch and manage effective campaigns.

We’re planning to publish an interview where native advertising experts share their best practices, so watch the updates!