Native advertising supports your marketing strategy and lets you accomplish different goals.

You can set the following goals for your native advertising campaign:

• Build brand awareness. Native advertising is one of the best methods to reach more people and show them your value proposition.
• Attract leads. While performing well for top-funnel goals, native advertising is also effective for leading your prospects through the funnel. With a well-crafted native advertising campaign, you can get more app installs, capture customers’ emails, get more demo requests, etc.
• Drive sales. If you want your potential customers to see your high-converting landing pages, native advertising is the right way to go. To help you reach this goal, most native advertising platforms let you retarget website visitors or leads.
• Retain customers. Native advertising is a great way to nurture your customers and build credibility. Keep promoting valuable and timely content, and you’ll see your customers returning again and again.