Zenmata is a content marketing platform that through its Content Ad DSP system increase the number of visitors and boost the engagement. The best about Zenmata is that it uses several types of content ad formats according to the situation that ultimately results in best promotion of content. Zenmata never works on a system of the banner advertisement. As the digital marketing is changing so does the Zenmata is changing its way of advertisement. It lets the users promote their content in a unique way. The publishers of Zenmata will get the ad in a shape of in-text ads, in-stream ads, promoted recommendations and sponsored content. This system will make the advertisement system non-disruptive and will result in rising in visitor engagement as well. The audience targeting system of Zenmata gets only those audience that are interested in you and sure that the campaign is going on the right track. In addition to providing ad solutions, Zenmata also manages the campaign in order to optimize the performance. Zenmata through test creative and adjust bids ensures that the content marketing of its users is according to preset goals. It integrates those technologies that increase the return on investment.